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Huawei set to take on Apple in key market

By Gao Yuan | China Daily | Updated: 2016-04-07 08:44

Huawei Technologies Co Ltd is preparing to challenge Apple Inc in a premium-end smartphone market as the Chinese telecom equipment maker unveiled a new flagship handset in the United Kingdom and a top executive spoke of plans to enter the United States.

The Shenzhen, Guangdong-based company debuted its latest device, the P9, a pamphlet with a dual-lens camera, in London on Wednesday. Huawei, the third-largest handset maker in the world, is betting on the new device to further expand its presence outside of China.

Huawei has been introducing its flagship devices in Europe since 2014, a strong indication the Chinese company is shifting its focus from China to developed markets.

Huawei set to take on Apple in key market

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