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'Small rice' xiaomi goes big with smart cooker

By Xu Jingxi In Guangzhou ( China Daily ) Updated: 2016-04-06 08:13:10

Hurt for long by superior Japanese small appliances, domestic manufacturers are unleashing improved products

Makers of home appliances in China are improving their products to win back quality-conscious Chinese consumers who go overseas on shopping sprees.

The campaign to make new, improved made-in-China products started with the electric rice cooker. Big players such as Midea Group, Gree Electric Appliances Inc and consumer electronics major Xiaomi Corp launched high-end induction heating or IH rice cookers recently.

'Small rice' xiaomi goes big with smart cooker

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