Personal touch makes Web content popular

AcFun, a video-streaming service, is gaining in popularity among the post-1990 Chinese, thanks to its "bullet-screen" feature.

AcFun allows its netcast viewers to post real-time comments on shows they watch. Such comments dart across the PC screen like bullets, and can be read by other viewers watching the same show.

Much of its video content is user-generated or netizen-uploaded, and comprises animation, comics, gaming, film and TV programs. AcFun emphasizes participation of users.