Poor subtitles mar prospects of Chinese cinema abroad

Chinese films are encountering some difficulties as they journey along the ancient Silk Road, a recent report suggests.

In its annual report on the global influence of Chinese cinema, the Academy for International Communication of Chinese Culture affiliated to Beijing Normal University says more than 30 percent of those interviewed for the survey considered "the thoughts and logic of Chinese films difficult to understand" and less than 40 percent shared values expressed in the films.

The report, released last week, says one-third of the interviewees said they generally weren't interested in Chinese films.