Shenzhen-based 3Nod proves the power of innovation

When 3Nod Group started its business as a supplier of plastic multimedia audio molds in 1996, it was difficult for the Shenzhen-based company to compete with its global counterparts in the audio market.

"We faced shortage of finance in the early years, especially for technology research and development," said Liu Zhixiong, founder and chairman of 3Nod Group.

After 20 years of development, the company now produces one-tenth of the global computer audios, which makes it the world's largest supplier of multimedia audio products.