Suning, Wuliangye form alliance to tackle counterfeit products

Zhang Jindong, the chairman and founder of Suning Holdings Group Ltd, said a new collaboration agreement with liquor brand Wuliangye Group Co Ltd will help ensure fewer counterfeit goods enter the marketplace, as well as cut transport costs for both firms.

Speaking at the official signing ceremony for the deal, Zhang said the tie-up will also help bolster the further development of Wuliangye's e-commerce distribution channels.

Under the agreement, China's largest electronic home appliance-turned-Internet retailer will be able to collect products directly from Wuliangye's factories and warehouses, and transport them to its own distribution centers, thus reducing the need for any middlemen, said Zhang.