Chinese firms earning more from overseas as perception of quality changes

Chinese brands, especially those from the technology sector, continue to earn an increasing proportion of their revenue from overseas, according to the newly released 2016 BrandZ Top 100 Most Valuable Chinese Brands.

The top three brands with the greatest proportion of revenue from overseas business include Lenovo Group Ltd, with 68 percent of its revenue from international business, followed by Huawei Technologies Co Ltd, a newcomer to the ranking with 62 percent, and ZTE Corp with half of its revenue from business overseas, it said.

"With Chinese companies continuing to expand their operations overseas and a more positive perception of 'made in China', Chinese brands are deriving increasing overseas earnings," said Doreen Wang, global head of BrandZ, Millward Brown.