Palace Museum sees souvenir sales boom

Beijing's Palace Museum, also known as the Forbidden City, announced on Wednesday that its sales of souvenirs in 2015 surpassed 1 billion yuan ($154 million).

The number was released by museum director Shan Jixiang during his presentation in Hong Kong. According to Shan, the museum has developed 6,754 kinds of cultural souvenir.

"We have to know what people really need in terms of cultural consumption before we design these products," Shan said.