Brand takes visual route to promote green agenda

It's not the first time that luxury has been aligned with environmental causes, but probably the first time through a visual and emotional feast.

Swiss luxury watchmaker Omega recently held in Beijing a special screening of the documentary Terra, in collaboration with GoodPlanet Foundation, a Paris-based NGO that supports sustainability.

The 90-minute movie traces the natural history of the Earth and human beings, shedding light on how human activities have affected the planet and other living species.