Celebration draws record viewership
China Daily | Updated: 2016-03-15 07:56
The fifth annual NBA Chinese New Year Celebration from Feb 4-22 delivered record viewership across digital, television and social media in China.
The 19-day celebration reached a record 295 million television viewers.
The reach of live broadcasts on CCTV-5 grew 8 percent over last year, while viewership among 7-14 year olds increased by 33 percent.
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