Giada breaks the mold

An Italian luxury house owned by a Chinese company marries European creativity with Eastern ambition. Sun Yuanqing reports.

Many brands want to make inroads into the Chinese luxury market, but it's not easy to get the formula right, especially at a time like this when purse strings have been tightened. Italian luxury brand Giada is among the lucky few to taste success in China. The brand saw a 9.1 percent rise in sales in 2015, making it one of the fastest-growing Italian luxury brands here.

The only luxury house that was born in Milan but is now owned and managed by a Chinese company, Giada is a hybrid - the product of two worlds. It has the creativity of Italy and the ambition of China.