Mayweather shifts to promo mode

Floyd Mayweather Jr. never shied away from self-promotion during his 49-0 career as a professional boxer, so it stands to reason that, now that he is retired, promoting the fights of others would come naturally.

That is why what happened on Monday - at a media conference announcing Adrien Broner's bout against Mayweather protege Ashley Theophane for a minor piece of the 140-pound title on April 1 at the D.C. Armory - made all the sense in the world.

After plenty of cursing and trash-talking from Broner, who showed up nearly an hour late, the champion declared he would not take any questions from the media and headed for the exit, accompanied by rapper Rick Ross.