Making the info highway a two-way street
The adept presentation of publicity and news, of nuance and nationalism put forward by the best media practitioners in the West suggests that the Chinese media, too, can tell it like it is even while serving as the official voice of the State. There are numerous ways to achieve this, but it is best made clear to readers and viewers where statements of the State begin and end-boxed editorials and crediting commentary to its source is one way to handle this.
The Chinese media can become more competitive in the highly competitive international market by being more robust in its presentation of a fresh, non-US centric view. In addition to offering real time information flow, essential to the business of business and cogent discussion and analysis, necessary to the judicious exercise of power, the news media is by nature a meeting place for a multitude of views.
China has already made great efforts to bring its media platform to other parts of the planet, what with TV satellites circling the globe, reporters fanned out across continents and printed newspapers in many cities.