Selfies help drive L'Oreal's sales in China amid a beauty craze
By Xu Junqian In Shanghai | China Daily | Updated: 2016-02-26 07:45
French cosmetics giant L'Oreal SA said it now sells more in China than it does in its own country.
Chief Executive Officer Alexis Perakis-Valat said on Thursday in Shanghai that its Chinese sales increased 4.6 percent to 14.96 billion yuan ($2.29 billion) last year.
One of the major growth engines driving the sales of the company last year is the multi-brand make-up boom.
Photo
