Silvergate steps in via CCTV tie-up

Leading British media company Silvergate Media Ltd, producer of popular animation series such as Octonauts and Peter Rabbit, will collaborate with CCTV, China's State-owned national broadcaster, to produce and market the fifth season of Octonauts.

Silvergate will also sell its licensed toys and consumer products in China.

William Astor, chairman and co-founder of Silvergate, told China Daily during his visit to CCTV in Beijing that the agreement is that Silvergate will provide the script and music and produce content, while CCTV's animation company will work on animation.