China market no child's play for foreign toymakers

Local brands, global majors slug it out as sales are expected to rise in the wake of the end of the one-child policy

The end of China's one-child policy and rising demand for quality toys are expected to boost sales of children's play products like toys and games.

Sales are projected to climb to 97.52 billion yuan ($14.98 billion) by 2019 in China, according to industry data.