Amazon launches new subscription service

After witnessing growing interest in paid content in China, Amazon Kindle officially unveiled a new subscription service on Tuesday that offers all-you-can-read digital books for 12 yuan ($1.84) per month.

The service called Kindle Unlimited gives Chinese subscribers access to more than 44,000 e-books. Subscribers can read the e-books on any Kindle device or any device, including smartphones and tablet computers, with Amazon's Kindle app installed.

The service is aimed to provide Chinese customers a more flexible way to read and to foster China's nascent e-book market, said Gu Fan, the head of Kindle content product management at Amazon China.