LeSports purchases exclusive broadcast rights to CSL games
By Gao Yuan | China Daily | Updated: 2016-02-24 08:03
$414m deal should mean huge rise in overseas viewers
LeSports has signed a strategic partnership agreement with events broadcast firm Ti'ao Power, giving the sports arm of LeEco Holdings Ltd the exclusive global broadcast rights to the Chinese Super League for the next five seasons.
In a deal worth 2.7 billion yuan ($414 million), officials said the latest broadcast technologies will be used, including virtual reality, which should result in a significant rise in overseas viewers for China's top soccer event.
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