Technology startups flock to MWC
The World Mobile Congress in Barcelona is becoming a hotbed for Chinese technology startups to launch their new products, and use the four-day industry gathering as a platform to find sales and technology partners worldwide.
This trend reflects not only China's vibrant technology startup culture, but also a new attitude by many Chinese entrepreneurs who believe their first products could be simultaneously launched in multiple international markets, unlike earlier Chinese technology companies that expanded overseas after gaining a mature presence in China.
"We want to focus on the North American and European markets as our priority when launching our products, because we recognize these markets have an abundance of consumers willing to try the newest technologies, and have the consumption power to do so," said Brian Koenigberg, senior branding director of Focalmax Tech Co Ltd.