E-commerce firms adopt targeted approach

The week-long Spring Festival holiday gave me plenty of time to do shopping online for the Lantern Festival, which fell on Feb 22 when Chinese people ate sweet dumplings for good luck.

I planned to buy some sweet dumplings (tangyuan in Chinese) with different fillings on JD.com, but the customer service reps told me that I might not have my purchase on time. He said the delivery would take longer than usual because of the holidays.

However, when I shared the information with my family it appeared my daughter didn't believe it. She said that she just received chocolates on time from the JD.com express delivery service on Feb 14, Valentine's Day. "It proved that the e-commerce company's express delivery service was working as usual," my daughter added.