Bittersweet alliances
By Zhu Wenqian | China Daily | Updated: 2016-02-22 08:35
When foreign investors take over successful Chinese brands, joy does not always follow
As more and more successful consumer-facing Chinese brands get into the hands of foreign investors, a saga of mixed fortunes and bittersweet experiences is unfolding across the country.
The famous hot pot restaurant chain Little Sheep is a classic case study.
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