How to win back Chinese consumers
By Xu Lifan | China Daily | Updated: 2016-02-20 08:15
More than 6 million Chinese travelers spent a record 90 billion yuan ($14.29 billion) out of Chinese mainland during the Spring Festival holiday.
Apart from durable commodities such as electric rice cookers, smart toilet seats and air purifiers, the Chinese consumers also bought large amounts of daily necessities, such as electric razors, thermos bottles, cosmetics, foods and medicines.
Why did they travel such a long way to purchase commodities that are easily available at home? The answer lies in the differences in quality, price and consumer trust.
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