Mall appeals to our inner child to lure customers

A shopping mall in Shanghai is giving a positive twist to the phrase "slippery slope" in a move that some see as a way to fend off the challenges brick-and-mortar merchants face from China's online shopping boom.

It has built a huge tubular slide to attract customers.

The dragonlike tube descending from the mall's fifth to ground floor wowed the public shortly after it was unveiled in the Shanghai-Hong Kong New World Department Store on Pujian Road in the Pudong New Area.