Will Chinese corporate 'verbinouns' catch on?

The best way of getting your firm's name in lights, is to be inducted into what I'd like to call the Verbal Hall of Fame.

Microsoft Inc's former chief executive Steve Ballmer offered a brilliant example of what I mean, when he said he picked "Bing" for its new search engine's name, because it "worked globally" and could potentially, "verb up".

He was clearly dreaming of the moment when we all "Bing" for a fact or service, rather than "Google".