More women seek sex products online

Although men are still the biggest online consumers of sex products, an increasing number of women in China bought such products in the past year, according to a report released on Monday by online medical and health provider AliHealth.

The report was based on data from last year acquired from retail platforms owned by Chinese e-commerce giant Alibaba, said HuNan, a public relations manager for AliHealth, of which Alibaba holds a majority share. The retail platforms included popular shopping websites Taobao and Tmall, which altogether have more than 400 million registered users.

Last year, consumers used more than 10 million different keywords when searching for sex products online, such as sex underwear and inflatable doll, according to the report.