World has fun buying Chinese stuff in Feb

For long, Chinese consumers have been enjoying the annual ritual of shopping in the run-up to Spring Festival in February. Now, thanks to e-commerce, the world is partaking of the fun.

Elena Zhang, sales manager of Xi'an Silk Road Crafts Co Ltd, said the company started receiving overseas orders for the Spring Festival in July last year.

The most recent order came in from Spain on Jan 20, for more than 1,000 red anterns made of Chinese fabric.