Agencies eye sports tourism boom

As increasing numbers of sports savvy Chinese tourists take vacations abroad, the country's travel agencies are busy providing sports tourism tours and packages.

Sports-related tours, such as soccer summer camps in Madrid, ski visits to Switzerland and spectator packages for the Wimbledon Championships, World Cup and the Olympics, are popular among young Chinese tourists heading overseas, said Chen Xiaobing, president of Beijing Caissa International Travel Service Co, a Beijing-based travel agency.

"These packages offer holidaymakers a totally refreshing experience when compared with more traditional routes," he said.