Themed tours rise in popularity

A niche market has developed for themed tours in China, as Chinese consumers enjoy increasing amounts of disposable income and leisure time.

Popular themes include wedding photography, visiting colleges, outdoor pursuits, and medical tourism, in addition to yoga, tea ceremonies and the arts.

In the next three years, the themed tour market is expected to maintain rapid growth and become a key economic driver in the tourism market. Sales could potentially break 10 billion yuan ($1.5 billion), according to a data projection by Tuniu Corp, a Nanjing-based online travel service provider.