Buying into a new idea

With attractive prices and a range of products, global online retailers are becoming go-to destinations for young fashionistas. Sun Yuanqing reports.

Song Ci recently bought a 3.1 Phillip Lim bucket bag on Shopbop.com for $950. Although it took 10 days for her to get delivery, she found it worthwhile as it costs about 4,000 yuan ($606) less than what it is sold for in Chinese boutiques.

The Shanghai-based publicist in her 20s has been using the international online retailer since 2014, spending about $4,000 so far. Brands like Theory, Madewell and Alexander Wang are among her choices.