And, action!

As demand for special effects for films and TV grows, Chinese studios gear up to give viewers a better experience, Xu Fan reports.

Chinese makers of special effects for films and TV have long struggled with quality issues, according to their critics, but some industry watchers now say positive changes are afoot.

At a recent event in Beijing to launch an unofficial report on the sector, the sponsors - Entgroup, an entertainment-research company, and Illumina, a leading special-effects company - pointed to the growing demand for special effects.