McDonald's bets big on 'digital' growth
By Wang Zhuoqiong | China Daily | Updated: 2016-01-28 08:42
Global fast food chain to open 250 new outlets in smaller cities
Global fast food chain McDonald's said on Wednesday that is setting up 250 new outlets mostly in lower tier cities and stepping up the pace of its digital expansion in China this year.
The company, which is still recovering from a July 2014 food safety scandal, said it hoped the new moves will help attract more customers to its fast-food outlets.
Photo