Private equity firm expands sports reach

Shanghai-based CMC Holdings follows up on $400m investment in City Football Group of Abu Dhabi

China Media Capital Holdings has invested $100 million in sports management and marketing company SECA - the Shanghai-based private equity firm's latest move into the sports industry.

CMC bought the media rights to the Chinese Super League for 8 billion yuan ($1.2 billion) in October, which will allow it to control coverage of China's top-tier soccer league for the next five years.