Local firm signs on as Euro 2016 partner

Chinese electronic giant Hisense has filled the last position to become a Global Partner of the UEFA European Championship 2016, the first sponsorship deal with a Chinese company in the championship's 56-year history.

Hisense will also sponsor other UEFA-organized national team competitions until the end of 2017, including the European qualifiers for the 2018 FIFA World Cup, the Futsal Euro 2016, the European Under-21 Championship 2017 and the Women's Euro 2017.

As part of the agreement, Hisense's exclusive product category will include televisions, mobile devices, air-conditioners and other home appliances.