Roundup

'Drive you home'

In cooperation with Renault Motors, the Hotel Jen Upper East Beijing launched a campaign to bring those who have been away for months or years back to their homes in northern China to reunite with their families during Lunar New Year. Named "Drive You Home", the event is targeted toward individuals who struggle to purchase train tickets to return home.

Research

The Harvard Business School joined global partner YNG Media to conduct field research on consumer behavior in and around high-end shopping spots in Chengdu, Sichuan province, for a new online travel project named Travel Maker. One of the project's targets will be Wanda Reign Chengdu. Zhao Yupei, CEO of YNG Media, which is based in the United Kingdom, said, "Wanda Reign Chengdu is a new icon of luxury living in western China and these one-stop business services are exerting a great force on the city's economic development".

(China Daily 01/16/2016 page10)