Nouveau riche keen to test the limits, says study

Adventure sports continue to be the top draw for young, wealthy Chinese entrepreneurs with a growing number of them preferring it over riding or sailing, a new report said.

According to the Hurun Report Chinese Luxury Consumer Survey 2016, about 43 percent of the 458 surveyed with average personal wealth in excess of 43.7 million yuan ($6.63 million), chose adventure sports as their top passion, ahead of riding and sailing in 2015.

Lending credence to the findings is the New Year resolution of 30-year-old millionaire Shao Shaoqing, who wants nothing more than to obtain a diving license. Like Shao, several of his peers are also turning to other adventure sports like deep-sea diving, bungee jumping and paragliding.