2016 C-NPS: Interpreting the power of consumers

Rethinking brand loyalty is urgent, says Chnbrand

In a survey released on Monday, consumers in the country show lower loyalty to brands of products and services than in the previous year. The report is published by Chnbrand, an organization that evaluates both domestic and international brands in China.

The findings, the report said, suggest that Chinese brands have room for improvement to win over customers and gain their loyalty.