Making 'green' tires to suit China

Lanxess local unit's chief Ming Cheng Chien, knows what it takes to succeed on home turf

Ming Cheng Chien, 60, CEO, Greater China, Lanxess, the German specialty chemicals maker, has worked in the United States and Europe for more than 30 years, but that has not made him any less Chinese, or Shanghainese, to be precise. He does not tire of emphasizing that many of his achievements are related to the significant growth in China.

"Over the years, the discussion over China strategy has been intense among the top management as the China market becomes more and more dynamic. The company management discussed long-term success in China, and the conclusion is, we must have our business live in China, grow with China, and serve the China market with tailor-made products," said Chien.