Le Sports smashes a home run with MLB

Le Sports and Major League Baseball have announced a strategic partnership that makes China's top Internet-based eco-sports company an official partner of MLB on China's mainland as well as Hong Kong and Macao for a three-year period.

Highlighted by live streaming of MLB games in China for the first time, the deal was announced in Las Vegas on Wednesday by a group headed by MLB commissioner Robert D. Manfred and Le Sports CEO Lei Zhenjian".

As part of the first mass market MLB media agreement in China, Le Sports will hold exclusive media rights in China to broadcast 125 MLB games per season, along with Mandarin-language MLB programming, through its Internet platform, mobile applications, and OTT devices.