AB InBev brews up master plan to promote politeness on roads

'Drinking and driving should never be mixed' is message of safety campaign

Anheuser-Busch InBev SA/NV, the world's biggest brewer, has launched its latest program aimed at promoting polite and safe driving on China's roads, in an effort to cut the number of traffic deaths.

At the heart of the campaign is a promotional video starring sports stars Yao Ming and Liu Xiang in which they urge drivers to be more polite behind the wheel.