Reed Exhibitions plans digital push

Events organizer Reed Exhibitions said it is increasing its marketing spending in China and its use of digital development tools.

Chet Burchet, Reed's global CEO, said it is accelerating its presence in China to match the rapid growth of the country's middle class, especially in second- and third-tier cities.

Part of RELX Group Plc, which provides information solutions across a variety of sectors, Reed Exhibitions will particularly target its marketing focus on the mobile market, which is "extremely important in China", said Burchet.