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Buddhist temples seek slice of foreign tourism

By Reuters in Eiheiji, Japan | China Daily | Updated: 2015-12-31 08:00

Deep in a forest near Japan's western shore, a 13th century Buddhist temple where Steve Jobs once dreamed of becoming a Zen monk has teamed up with a Tokyo skyscraper builder to seek the commercial enlightenment of foreign tourist dollars.

As a weak yen fuels record tourism, Eiheiji temple, local authorities and Mori Building Co, behind some of Tokyo's glitziest retail palaces, plan to redevelop the site including an $11 million hotel nearby. From there, a new path will be built leading visitors to the spartan site that intrigued the Apple Inc guru.

Japan's temples have long been business and tech-savvy, offering lucrative services like funerals while courting domestic tourists - a recent Eiheiji exhibition featured video from a drone operated by a monk. But compared to other parts of the world, religious sites outside centers like Kyoto have been slow to target mass foreign tourism.

Buddhist temples seek slice of foreign tourism

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