Red Bull creator mulls new model for growth

The creator of Red Bull confirmed it is negotiating for the "right" structure and method of cooperation with Thai-Chinese property developer, the ReignwoodGroup, the company distributing the energy drink in China, as demand for the product continues growing.

Thailand-based TC Pharmaceutical Industries Co Ltd was reacting to reports that had suggested the distribution agreement would be ended when it expires soon.

But instead TC Pharma CEO Saravoot Yoovidhya has insisted the two are now discussing how they can continue working together to reinforce Red Bull's share of the booming Chinese energy drinks market.