Patties sell like 'hot cakes' to online shoppers

With the holiday season in full swing, Indians are flocking to the online marketplace in droves. But there's one unusual item flying off the virtual shelves: Online retailers say cow dung patties are selling like hot cakes.

The patties - cow poop mixed with hay and dried in the sun, made mainly by women in rural areas and used to fuel fires - have long been available in India's villages.

But online retailers including Amazon and eBay are now reaching out to the country's ever-increasing urban population.