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Corked? Fine wines languish in warehouses as consumers cool

By Adam Jourdan Reuters | China Daily | Updated: 2015-12-26 07:59

The crates of Chateau Brehat wine from Bordeaux had gathered dust for three years in a bonded warehouse on the outskirts of Shanghai before the owners cut their losses in July, slashing three-quarters off the $50 price tag.

The fire sale was prompted by a huge oversupply of wine that had built up after a swarm of importers jumped at seemingly stellar growth from 2010. China wine consumption - which had been rising in double digits - dropped last year and is set to inch up just over 1 percent annually until 2020.

The striking slowdown is a headache for a global wine industry pinning hopes on fast China growth, and a further sign that Chinese consumers are reining in spending even as Beijing hopes they will pick up the slack from falling exports.

Corked? Fine wines languish in warehouses as consumers cool

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