OSell offers global window for factories

OSell, a leading Chinese cross-border e-commerce platform, has developed a new service which it claims makes it easier for international industrial retailers to buy directly from Chinese factories.

The Chongqing business has opened interactive stores offline for key markets around the world, which will offer light industry products made in southwestern parts of the country.

After taking a close look at items, buyers at the offline stores can access detailed product information by scanning a two-dimensional barcode.