Big Cat on the prowl for more market share

Localization is key for Jaguar Land Rover to succeed in China, says CEO

The United Kingdom's iconic heritage motoring brand Jaguar Land Rover is rapidly increasing sales in China, while constantly localizing its operations. 2016 will be Jaguar Land Rover's "Year of the Cat" with the unveiling of the first China-built Jaguar car, and the first aluminum body shop in China.

Ralf Speth, the chief executive of JLR, said he believes that localization is the key for the company's success in China. Its locally produced Range Rover Evoque is already on sale, soon to be followed by the Land Rover Discovery Sport unveiled at the recent Chengdu auto expo.