Spring cements partnership with Japan's Bic Camera

Spring Group, the parent company of Shanghai-based budget carrier Spring Airlines Co Ltd, has signed a strategic agreement with Japanese consumer electronics retailer Bic Camera Inc to tap into the growing spending by Chinese travelers in Japan.

Wang Zhenghua, Spring Group chairman, said the airline will promote Bic Camera at its check-in counters, in its cabins and within its flight network, while Bic Camera will advertise Spring at its retail stores, which will also offer discounts on goods to Spring air-ticket holders.

Bic Camera operates 34 self-branded stores in Japan's major business areas and in stations, and 200 sites nationally.