When reality bites, big profits pour in

TV shows featuring celebrities are banding channels, producers, advertisers and audiences together

Reality shows are popular all right, but those featuring celebrities are proving to be a rage, not just among television audiences but advertisers and program sponsors. And producers who are investing big bucks are not complaining at all.

Nor are celebrities themselves. Rather than portraying fictitious characters, celebrities seem to enjoy the idea of playing themselves, showcasing their personality. And their fans in particular and audiences in general seem to love it too. It seems there never ever was another win-win-win-win-win-win like this one.