Sweaters get boost with virtual sales platform

Growing up in Puyuan, a town 30 kilometers away from Wuzhen in Zhejiang province, Chen Baizhen saw his parents grow their sweater factory, from a family workshop to a large company.

The small town of 64 square kilometers is home to China's sweaters, producing 70 percent of these garments. In 2014, sales revenue of the town's sweaters exceeded 28 billion yuan ($4.3 billion).

But in Chen's eyes, the current success of the industry in Puyuan is far from satisfactory.