Survival show may air in Europe

British explorer Bear Grylls' Chinese mainland TV debut has garnered attention from major European buyers, making it the first Chinese outdoors reality show to be sold overseas.

Survival Games, a 12-episode weekly reality show aired by Shanghai's Dragon TV since October, is the first Chinese commission for Grylls, who shot to fame for his challenging adventures in the wild, in the hit series Man vs Wild and Born Survivor.

The heated demand for reality shows has lured Chinese TV makers to localize Grylls' expeditions in China.